Ed Keating, a principal with Avantt Consulting, spoke at a conference on Protecting & Managing Online Content hosted by the National Conference & Research Group. Mr Keating was part of a roundtable discussion on Pricing and Marketing Strategies for Hosting, Delivering and Providing E-Content.
The conference was designed to sharpen the legal and business skills content providers need to manage and protect their e-content for maximum profit. This was achieved by bringing together faculty from a variety of industries to highlight the opportunities, challenges and solutions for providing content.
Keating and his colleagues shared their insights on the following topics:
• Establishing simple workable business models
• Drawing revenue from advertising, promotional placements and commerce
• Selecting fee structures (e.g., bounty, impression, enhanced content, click)
• The evolving role of retailers in the world of e-content
• Viable subscription services for music, entertainment and software
The conference was held December 9-10, 2002 at The Cornell Club New York in New York City.
About NCRG
National Conference and Research Group sets the bar for educating senior executives, in-house counsel and other professionals on breaking trends, developments and practices in the business, legal and regulatory arenas. The company is headquartered in New York City and hosts conferences across the United States.
About Avantt Consulting
Avantt Consulting is a management consulting firm whose focus is working with middle-market firms to maximize company value by developing key business strategies, and developing the organization to implement strategic changes. Avantt’s capabilities include Strategic Planning, Mergers and Acquisitions and Organizational Development.
|
